Well I don’t have a probelm at all with advertising being inspired by or interpereting things. Though I do feel, as a creative, it your job to put your own original thinking enough into it.The big question is with our creative awards and with just the term ‘creative’ and what you put into your work: Do we reward people for ‘Creativity’ or for ‘Creative aproppoiatirn’?That’s a big issue, and that will always be the issue.
Well I don’t have a probelm at all with advertising being inspired by or interpereting things. Though I do feel, as a creative, it your job to put your own original thinking enough into it.The big question is with our creative awards and with just the term ‘creative’ and what you put into your work: Do we reward people for ‘Creativity’ or for ‘Creative aproppoiatirn’?That’s a big issue, and that will always be the issue.